The Tamworth Country Music Festival is coming soon, on 19-28 January. With my day job, I can’t get there until 25 January. At least that makes it easier to let businesses know when I will be available to busk. Buskers need to contact the businesses along Peel Street, where the festival takes place, to secure a time and day to busk. With just four days at the festival, I feel I need to be strategic in when and where I busk.
I continue to realise that the things I do in my everyday job have given me knowledge and understanding I would not otherwise have. My day job is in sales and marketing, so there are several skills, strategies and techniques that I have developed in this career. So when trying to find a business to busk in front of for the festival, my sales and marketing button was pressed.
• What is the traffic flow from parking and camping site. I want everyone to pass by me.
• How close or far do I want to be from the main stages? Too close, and I won’t be heard, but too far and I won’t get the main stage traffic. It’s got to be just the right spot.
• What size of sidewalk space will be most conducive to my one-man show, guitar and voice?
• What businesses align closely with me? The nail salon? Probably not. Cotton on, or Best & Less, where I have bought clothes that I wear when I perform? That sounds better. And any café or food spot like Zambrero may work well too, being the foody that I am.
• Should I try some guerilla marketing that the store managers may like?
o Should I do a bit of guerilla marketing, change shirts a few times during my set, and put on another shirt purchased from the clothing store?
o Should I have a burrito next to me while I play and eat throughout the show? Yea, nah…not so good for singing.
I can’t wait to share how it all works out, but I am glad I am going into the festival with an idea of the way I can sell and market my act, using skills developed at my real job.
Note: The photo used for this post is taken from a cool website/podcast that promotes artists who work by day and perform whenever else they can. As their website describes, 'The Day Job Artist is a podcast celebrating those who work by day and create by night to inspire audiences to pursue their own creative passions. Each episode features live studio performances of original music, comedy, literature, spoken word, and theater recorded in host Jess Duda’s Brooklyn living room turned podcast studio." I hope you enjoy this and making your own art and music.
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